Challenge
Although Pestfree Red Wing had a solid customer base through referrals, the competitive pest control market in the area meant they were missing out on potential customers searching online for immediate pest solutions. They needed a cost-effective way to capture high-intent leads and improve their overall online presence.

Solution
The Google Ads team at Ranking Amigos designed a customized Google Ads campaign to help Pestfree Red Wing drive conversions and attract more local customers. The strategy included:

Keyword Research & Campaign Setup

• Conducted detailed keyword research to identify top-performing search terms such as "pest control Redwing MN," "rodent extermination near me," and "termite treatment."

• Structured campaigns to focus on specific pest control services, ensuring ads were relevant to user searches and optimized for high conversion rates.

Ad Copy & Extensions Optimization

• Developed persuasive ad copy highlighting Pestfree Red Wing’s prompt, effective service and eco-friendly solutions, tailored to local homeowners and businesses.

• Used ad extensions like call extensions and location extensions, giving potential customers quick access to contact information and driving more immediate inquiries.

Geo-Targeting & Budget Optimization

• Used precise geo-targeting to limit ads to Redwing, MN, and the surrounding area, ensuring the ads reached the right local audience.

• Allocated budget strategically, focusing on high-demand pest seasons, while maintaining cost-efficiency during off-peak times.

Conversion Tracking & Landing Page Optimization

• Set up comprehensive conversion tracking to measure calls, form submissions, and booked appointments, allowing optimization based on real-time performance data.

• Recommended updates to Pestfree Red Wing's landing pages to align with the ad content, ensuring a smooth and relevant user experience that improved conversion rates.

Results

• In just three months, Pestfree Red Wing experienced a 50% increase in qualified leads, with more local customers contacting them for pest control services.

• The cost-per-lead decreased by 28%, allowing the company to maximize their ad spend and scale more efficiently.

• The click-through rate (CTR) increased by 20%, reflecting higher engagement with the ads and interest in their services.

• The Google Ads strategy contributed to a 40% year-over-year increase in new business, allowing Pestfree Red Wing to expand their team and grow their service area.

Testimonial

"The Google PPC campaigns created by Ranking Amigos have been a game-changer for us. We’ve never had such a strong return on investment from our ad spend before. With their help, we've been able to attract new clients and scale our business much faster than anticipated."

— James Stevens, Owner of Pestfree Red Wing