Challenge
Despite a loyal local customer base, Eau Claire House Wash struggled to reach new clients and increase appointment bookings through traditional marketing methods. The business needed to modernize its marketing strategy and improve its digital presence.

Solution
The team at Ranking Amigos developed a targeted Meta Ads campaign designed to increase brand awareness and drive new customer acquisition.

1. Website Optimization: The existing website was enhanced with mobile-friendly features and an easy-to-navigate booking system. This included adding service descriptions and a photo gallery to showcase successful cleaning projects.

2. Local Targeting: A series of ads were created focusing on homeowners in Eau Claire and surrounding areas. Ad creatives included striking before-and-after images of cleaned homes and promotional offers for first-time customers.

3. Ad Formats: The campaign used video and carousel ads to demonstrate the effectiveness of house washing services and featured testimonials from satisfied clients.

4. Retargeting: Visitors who engaged with the ads but did not book services were retargeted with special discount offers to encourage them to complete the booking process.

Results

• 40% increase in new client bookings within 3 months.

• 60% growth in website traffic, with the majority coming from social media platforms.

• 30% increase in social media engagement (likes, comments, shares), contributing to heightened brand visibility.

• 25% boost in overall lead generation from retargeted ads.

Testimonial

"We saw immediate results from Ranking Amigos' Meta Ads strategy. Our engagement on social media increased dramatically, and we've been able to connect with a larger audience than we could on our own. Not only did they help us drive more traffic, but they also increased brand awareness and sales conversions."

– David Wright, Owner of Eau Claire House Wash

This case study illustrates how Eau Claire House Wash collaborated with Ranking Amigos to significantly enhance its digital marketing strategy, using Meta Ads to boost brand visibility, drive new client bookings, and increase website traffic.