Challenge
Airtech Solutions recognized the need to enhance its digital marketing to stay competitive. The company faced challenges in generating new leads and increasing visibility through traditional methods. The goal was to use digital advertising to reach more potential customers and drive increased inquiries.

Solution
The team at Ranking Amigos implemented a Local Service Ads (LSA) strategy tailored to the HVAC industry. The following strategies were used:

Bidding Strategy and Local Area Coverage:

• Collaborated with Airtech Solutions to develop a competitive bidding strategy, ensuring efficient use of their advertising budget on Google’s Local Service Ads platform.

• Focused on maximizing visibility in key local areas, targeting neighborhoods with the highest demand for HVAC services.

• Optimized bids to prioritize high-converting services like AC repair and heating installations, ensuring Airtech Solutions appeared prominently in relevant local searches.

Optimized Local Ads:

• Set up and optimized LSAs, showcasing their top HVAC services and customer reviews.

• Ensured that Airtech Solutions appeared at the top of local search results, targeting homeowners in Mondovi and surrounding areas.

Client Testimonials

• Highlighted positive reviews and feedback from satisfied clients in the ads, enhancing credibility and trust.

• Focused on specific services like AC repair, installation, and heating solutions to attract customers looking for immediate help.

Results:
Airtech Solutions experienced a 40% increase in qualified leads within the first month of the LSA campaign launch.

• Website traffic surged by 35%, with more visitors booking HVAC services directly from the site.

• Lead generation improved significantly, with more inquiries coming in from local homeowners needing HVAC services.

• The brand’s local visibility grew, increasing trust and recognition among the community.

Testimonial
"Ranking Amigos helped us take our HVAC business to the next level. Their expertise in Local Service Ads and email marketing gave us a consistent flow of new clients, and our bookings have more than doubled in just a few months. AirTech Solutions is now one of the top-rated companies in the area, thanks to their efforts. We highly recommend them to any local business looking to grow."

– Jason Mitchell, Owner of Airtech Solutions

This case study demonstrates how Airtech Solutions successfully collaborated with Ranking Amigos to implement a Local Service Ads strategy, improving online visibility and driving increased inquiries in the competitive HVAC industry.