Challenges

Despite their reputation for excellent service, the website lacked modern design elements, clear service descriptions, and user-friendly navigation. This made it difficult for potential clients to engage with the brand online or book services efficiently. Recognizing the importance of a strong online presence, Mark decided it was time for a complete website redesign.

Solution
The web design team at Ranking Amigos collaborated with Mark to give Northside Plumbing Co a modern, high-performing website that would reflect the company’s professionalism and increase customer engagement. The following strategies were implemented:

Website Redesign and User Experience

• Designed a sleek, modern, and mobile-friendly website that aligned with Northside Plumbing’s brand identity.

• Created a user-friendly layout with intuitive navigation, allowing customers to easily find services, read testimonials, and request quotes.

• Streamlined the service request process by implementing clear calls-to-action (CTAs) on every page, enabling visitors to book plumbing services or contact the team with minimal effort.

Service Page Optimization

• Developed dedicated service pages that provided detailed descriptions of Northside Plumbing's offerings, such as leak repairs, water heater installations, and emergency plumbing services.

• Added customer testimonials and project examples to each service page to build trust and provide social proof.

Mobile Responsiveness

• Ensured that the new website was fully optimized for mobile devices, catering to the growing number of users searching for services on smartphones and tablets.

• The mobile version provided a seamless experience, allowing potential clients to easily request services or contact Northside Plumbing on-the-go.

Local SEO Integration

• Implemented local SEO strategies by optimizing the website content for relevant keywords, such as “plumbing services in Mondovi” and “emergency plumbers near me.”

• Added structured data and Google Maps integration to increase visibility in local search results, making it easier for nearby customers to find Northside Plumbing.

Booking Integration

• Integrated an online booking tool that allowed customers to schedule appointments directly through the website, improving convenience and increasing service inquiries.

• This new feature streamlined the customer experience, allowing Mark’s team to manage appointments more efficiently and reduce back-and-forth communication.

Results

• Within six months of the website revamp, Northside Plumbing Co saw a 50% increase in online service inquiries.

• Website traffic grew by 65%, largely due to improved SEO performance and a more user-friendly design.

• The conversion rate of website visitors to booked services increased by 40%, demonstrating that the new design effectively engaged visitors and encouraged them to take action.

• Mobile traffic surged, with 75% of bookings now coming from mobile users, thanks to the site’s mobile optimization.

Testimonial
"The team at Ranking Amigos did an incredible job redesigning our website. Not only does it look great, but it’s also much easier for our customers to navigate and book services. The increase in inquiries and business growth speaks for itself. I’m extremely happy with the results!"

— Mark Davis, Owner of Northside Plumbing Co

This case study highlights how an effective website redesign by Ranking Amigos improved Northside Plumbing Co’s online presence, driving more traffic and converting visitors into loyal clients.